Valve’s “The Galactor and the codebrakers” -online game won the first ever European Consumer Campaign of the Year Award 2008. The game was designed and executed in co-operation with Finish Consumer Agency (Kuluttajavirasto). The game was aimed at educating teens and young adults about consumer rights and responsibilities, concerning internet and mobile shopping in an entertaining way.

The campaign has also spread outside Finland; the game has been translated in English, Swedish, Danish, Norwegian and Icelandic. Also other languages are under construction.

The winners were chosen by an independent panel on the basis of the campaigns’ originality, relevance and effective use of resources.

Visit the winning site.