Valve received a gold and a bronze Effie for Drunk, you’re a fool. The gold was won in the Internet Focused Campaigns category and the bronze in the Non-profit category. Drunk, you’re a fool, the campaign planned and executed with Bob Helsinki, has won multiple awards so far. It has scraped up awards from SIME, New York Festivals, Moscow International Advertising Festival, Grand One and Vuoden Huiput.