After an extensive pitch process between leading agencies Valve beat stiff competition to become Valio’s lead digital agency. Valve’s role includes strategic planning, concepting, creative design, execution, monitoring and development for digital channels.

Valve’s expertise in understanding online consumer behaviour and planning, creating and implementing award winning creative solutions played a key role in becoming selected. “Valve assured us with their holistic vision and enthusiasm”, says Joonas Rokka, Project Manager for Valio’s digital solutions department.

“As a strategic partner, we can help ensure the brand’s digital presence drives real business value…” says Miia Wren, Operative Director for Valve. “We believe the era of putting print ads on the internet is finally over. The internet should be thought of as a business environment not just a single channel. Our customers realise this and need the support of dedicated digital experts with in-depth knowledge.”

Valve is finding that Valio’s approach, where clients share their accounts between a digital agency and an advertising agency, is becoming more common. “There have to be clear roles in strategic planning, but I strongly believe that more transparency will lead to greater added value, and both the customer and end users will end up as winners,” says Valve’s Hans Björkendahl, who is responsible for the Valio business.

Building a long-term relationship with one of Finland’s most prestigious brands is in line with Valve’s strategic vision. Valve focuses on developing customers’ digital business potential, with services and communications that meet consumer needs and rapid changes in online environments.